Cross Road Advisory

The Road to Success

Welcome to Cross Road Advisory LLC

Your trusted Guide along the Road to Success.

Who does not want to work less, stress less and keep more money in their pockets. Cross Road Advisory is your guide, looking forward rather than back, to help business owners achieve their best life ever.

We help forward-thinking business owners generate positive consistent cash flow, more money in the bank. We fix your broken processes.

Let us help you scale and grow an even more profitable business. You are not alone. Let us guide you while you concentrate on what you do best, your business.


Contact Us

What We Can Do for You:

We track your profit and cash flow. Analyze what’s working – and what’s not. Create a plan to boost your revenue, cash flow and net profit.

  • Annual financial
  • target setting – forward looking view of your business
  • Monthly Scoreboard – a very clear way to understand the performance of your business
  • Actionable Objectives – a short list of the most important next steps that you need to address within the next 30 days
  • Gain top-tier financial expertise without hiring a full-time CFO.

Cross Road Advisory

Empowers business owners to increase revenue, profit and cash flow with confidence and consistency; and to build a strategic financial foundation that supports growth, clarity and personal freedom.

Professional headshot of a smiling business advisor in a blue top
Founder: Merlyn Frederick, CPA, MBA